THE TIME TRAVELLER'S DOG

PSYCHOLOGY, MARKETING AND EVERYDAY LIFE

Facing Reality – 1950s style

October 13, 2016 by Martha’s Dad

fr-7148826In the days before online course sites, social media and the dreaded PowerPoint, text book publishers resorted to often ingenious means to support students and enhance sales of their products.  To mark my own forthcoming first lecture on Freud for some time, here is a wonderfully quirky example from the 1950s of how McGraw-Hill supported a chapter on defence mechanisms in Psychology for Living by Sorenson and Malm.  Enjoy!