THE TIME TRAVELLER'S DOG

PSYCHOLOGY, MARKETING AND EVERYDAY LIFE

Watching Shoppers

November 15, 2015 by Martha’s Dad

burke-6127043In an era of big data, mobile ethnography and neuroeconomics, the insights retailers can now gain into our shopping behaviour and the decisions we make is unparalleled in the history of marketing.  In this TED Talk from 2013, Ray Burke of the Kelley School of Business, Indiana University, explores the increasing role of technology in the study of consumer choice, offering some fascinating insights into the way “Big Brother” is watching us as we wander around the supermarket.