Martha

What’s in a name?

I guess I should at least attempt to explain the name of this blog. Those who know me may perhaps believe the name is in honour of my border collie Martha (left), now six-years-old and looking cute as ever. Others may think the rather unusual name is derived from the mobile computer in my all-time favourite TV show, Doctor Who. Both are partly true, but … [Read More...]

carlsburg

Man on the Moon gets the price wrong

It's a lovely ad, isn't it? Leaving aside jibes about what this guy must have done to get banished alone to the lunar service for Christmas, the John Lewis commercial this year really is a gem. What it lacks in product placement, it more than makes up for in capturing the actual spirit of Christmas and it certainly makes the brand both memorable and charming … [Read More...]

WindGoodfriend

Sex and Gender in Society

In both the natural and social sciences, precision in the definition of key variables is everything, yet one massively important variable is often ill-defined, with an almost cavalier tendency to use the terms "sex" and "gender" interchangeably when, in fact, they are fundamentally different constructs.  In this short-but-informative video, Dr Wind … [Read More...]

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latest blog posts

carlsburg

Man on the Moon gets the price wrong

It's a lovely ad, isn't it? Leaving aside jibes about what this guy must have done to get banished alone to the lunar service … [Read More...]

carriers

Why a carrier bag tax may work better

The other Saturday, my dog Martha and I were waiting patiently outside M&S for our weekly treat of cheese scones.  Almost … [Read More...]

DMs

Who’s on Santa’s naughty list?

You know Christmas is coming when the annual bout of "lists" starts to appear in the media, reviewing what's been good or bad … [Read More...]

dog

Don’t wear a Celtic shirt when buying a dog

A colleague recently asked me why his dog didn't like people wearing Burberry.  I've experienced a little of this myself, … [Read More...]

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latest videos & talks

WindGoodfriend

Sex and Gender in Society

In both the natural and social sciences, precision in the definition of key variables is everything, yet one massively … [Read More...]

w&z

Brand Success

In this short video from the consultancy GfK, brand management experts John Wittenbraker and Helen Zeitoun introduce the … [Read More...]

jodi

Markets and Mortals

In this IDEAS 2015 presentation, economist and author Jodi Beggs discusses the ways in which humans shape the "rational" … [Read More...]

burke

Watching Shoppers

In an era of big data, mobile ethnography and neuroeconomics, the insights retailers can now gain into our shopping behaviour … [Read More...]

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