Martha

What’s in a name?

I guess I should at least attempt to explain the name of this blog. Those who know me may perhaps believe the name is in honour of my border collie Martha (left), now seven-years-old and looking cute as ever. Others may think the rather unusual name is derived from the mobile computer in my all-time favourite TV show, Doctor Who. Both are partly true, but … [Read More...]

wedding

The behavioural economics of wedding gifts

Going to an Autumn or Christmas wedding soon?  Unsure how much to spend on a gift?  You don't want to seem mean, naturally, but equally you don't actually like them that much to become over-generous.  What a dilemma!  Here are some suggested methods of calculating wedding gift spend from the wonderfully romantic world of behavioural economics, courtesy of … [Read More...]

ethan

Nature made us advertisers

What can the world of marketing learn from nature?  To explore this question, advertising executive Ethan Decker draws on his former training as an ecologist we're all 'evolved advertisers' at heart, thanks to natural and sexual selection. http://www.youtube.com/watch?v=ZK3c9GCjSx8 … [Read More...]

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latest blog posts

wedding

The behavioural economics of wedding gifts

Going to an Autumn or Christmas wedding soon?  Unsure how much to spend on a gift?  You don't want to seem mean, naturally, … [Read More...]

catchup

Why TV dinners still matter

With the proliferation of catch-up TV apps, subscription services such as Netflix and the rise of the "boxed-set binge", one … [Read More...]

teen

Teenage rebellion… with veggies!

It's a perennial problem - how to persuade teenagers to eat healthy is the staple diet of social marketing practice.  With so … [Read More...]

cake

Trump, Clinton and Marmite

In a way, it's been the retail equivalent of Trump vs Clinton, hasn't it?  I'm talking of course about the all-too-brief (but … [Read More...]

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latest videos & talks

ethan

Nature made us advertisers

What can the world of marketing learn from nature?  To explore this question, advertising executive Ethan Decker draws on his … [Read More...]

fr

Facing Reality – 1950s style

In the days before online course sites, social media and the dreaded PowerPoint, text book publishers resorted to often … [Read More...]

WindGoodfriend

Sex and Gender in Society

In both the natural and social sciences, precision in the definition of key variables is everything, yet one massively … [Read More...]

w&z

Brand Success

In this short video from the consultancy GfK, brand management experts John Wittenbraker and Helen Zeitoun introduce the … [Read More...]

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